What Do Mom Groups & VA Life Have in Common?
- Chastity Cortijo
- Mar 16
- 3 min read
Back in my corporate life, I was a Community Manager for a social networking site just for moms (it was basically Facebook, but only for moms). They had massive ad budgets and therefore a huge user base. My team was all remote and we moderated the site 24/7. It was my favorite job in the whole wide world.
What Do Mom Groups & VA Life Have in Common?
Members of that site were able to create their own micro communities or groups - Boy Moms, NYC Moms, Latina Moms...etc. One of the most common questions from members who started a new group was "How can I get moms to join my new group?"
[Kind of sounds like one of the 3 struggles for every business.😉]
What Do Mom Groups & VA Life Have in Common?
Why was that even a struggle for them? Cause the site in and of itself was already a supportive network for moms with thousands of groups. So why would I join this Latina Mom group over THAT Latina Mom group? "Oh because this is a general Latina Mom group, and that one is for Latinas in NYC." Now I have something to relate to. People usually don’t just join things for the sake of it. They need a reason that speaks to them personally. A hook. A rally point.
You need a defined reason that speaks to someone's Passion, Pain, or Profession.
💡 Now, what does this have to do with your Virtual Assistant business?
A lot of new VAs make the mistake of marketing themselves too broadly.
🛑 “I help small businesses.” → Um, with what?! Too vague.
🛑 “I do admin, social media, and customer service.” → For whom?! Still too broad.
🔑 You attract clients the same way you grow a group or community - you meet them where they already are inside of a struggle they have that YOU know how to help with. Give them a REASON to choose YOU.
✅ Instead of just saying “I’m a Virtual Assistant,” niche down:
"I help blue-collar businesses keep up with admin work & invoices."
"I specialize in handling inbox & scheduling for busy realtors."
"I help boutique e-commerce brands manage customer service."
Just like how a generic “Mom Group” struggles to grow, a generic VA struggles to get clients.
Find your rally point. The thing that makes your VA business specialized, searchable, and specific.
Yes - you may be the Jane of All Trades and will be able to help Paul the Painter with all his admin, social media, website and ads stuff - but you first have to learn the language and lingo of the clients you want to attract. How you pitch to a Hair Salon Owner will be different than how you pitch to a Social Media Influencer.
💡I help women get paid for boring admin work by teaching them how to build a Virtual Assistant business using skills they already have.
I do this inside my Skool community, Do The Boring Work - where I give the exact steps, scripts and strategies I've used to land paying clients for over 15 years.
You don't have to figure out all this stuff alone!
Stay Curious, Stay Connected,
💫 Chastity
Do the Boring Work is a community for women ready to turn their skills into a profitable Virtual Assistant business. Whether you’ve worked in corporate, retail, health, food service, etc., your skills can support businesses that need help. Flexible hours, steady income, working from anywhere, it all sounds great, but most aspiring VAs get stuck before they start. We work on real, actionable steps to build your business. Inside you'll learn tactics to land clients, price your services confidently and generate income
