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💫 More T.E.A.

This Task is Non-Negotiable

Updated: Feb 20

Imagine your entire business being built on a single platform—Instagram, TikTok, whatever. Then, one day, poof, the platform is gone. No warning, no backup, no way to reach the 50,000 people you worked so hard to connect with.


Sound like a nightmare? It should.


That’s why your email list is your business’s lifeline.


Your email list is non-negotiable and is your most valuable asset.


Why You Can’t Rely on Social Media Alone

  • The Risk: Social media platforms are rented space. They control the rules, algorithms, and your access to followers.

  • The Fix: Your email list is owned real estate. You control it, and no one can take it away.

  • Action Step: Write down how many followers or connections you currently have on social media. Now imagine losing them all overnight. Scary, right?


What Makes an Email List So Powerful?

  • Personal Connection: Email lets you speak directly to your audience, bypassing the noise of social media.

    • Example: A personalized email saying, “Hey [Name], here’s a tip just for you!” feels more intimate than a generic post.

  • Trust and Credibility: Regular, value-packed emails build your reputation as an expert and a trusted brand.

    • Example: Weekly tips, exclusive offers, or behind-the-scenes stories make you relatable and reliable.

  • Action Step: Think about what value you can offer your audience through email. Write down 3 ideas (e.g., exclusive tips, discounts, freebies).


How to Build an Email List from Scratch

  • Start Small, Think Big:

    • Add sign-up forms to your website and social media profiles.

    • Offer a freebie that’s irresistible to your target audience (e.g., a checklist, discount code, or mini-course).

  • Use Your Existing Contacts:

    • Go thru ALL of your phone contacts and your email contacts. Add them to a Google Sheet. Create a wam outreach email and let them know you are building a business and added them to your email list. And be sure to give them a CLEAR WAY to opt out!.

  • Action Step: Brainstorm what you can offer as a freebie. Keep it simple but valuable (e.g., “5 Ways to Save 5 Hours This Week”).


Keeping Your List Engaged

  • Consistency is Key: Email regularly—whether that’s weekly, bi-weekly, or monthly. Don’t ghost your list.

  • Make It Valuable: Share tips, updates, behind-the-scenes content, or offers they won’t get anywhere else.

  • Action Step: Create a basic email plan for the next month. What will you send, and when?


Protecting Your List

  • Privacy Matters: Assure your audience their data is safe. Be transparent about how you use their information.

  • Stay Legal: Follow GDPR or other email marketing regulations.

  • Action Step: Add a privacy statement to your sign-up forms that explains how you protect subscriber data.


Your email list is not just a tool, it's your direct line to your audience. Social media is great, but your email list is what keeps your business stable no matter what happens in the digital world. This Task is Non-Negotiable


I have an email list action plan you can download in ➡️ HERE.


Stay Curious, Stay Connected.

💫 Chastity


This Task is Non-Negotiable!

 
 
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