My Random Thoughts Become a Full Content System
- Chastity Cortijo
- Apr 21
- 3 min read
Do have a brain dump file of random thoughts?
How often do you look at it?
What do you do with them?
My Random Thoughts Become a Full Content System
I keep my thoughts in an Google Sheet. Shortcut on my home screen. And a few weeks ago I finally started to schedule reviewing my sheets file weekly, take the ideas I liked, cleaned them up, and put them into 2 categories.
Why this helps? My Random Thoughts Become a Full Content System
We all have random ideas - half-baked thoughts, voice notes, scraps of captions, or bold content we didn’t have the guts to post… yet. And those pieces of content are usually the ones that kill it! But instead, we hide them in our notes app. Booooooo!
And while my process might seem chaotic at first, that little file has become the core of my entire content process.
Here’s how I use it to show up across every platform, without reinventing the wheel.
Step 1: Start With a Simple Brain Dump Sheet
Nothing fancy. I have a Google Sheet with a shortcut saved to my phone.
Whenever a thought pops into my head - during a walk, while folding laundry, mid-client call, I drop it into the sheet. Doesn’t matter how messy. Doesn’t need to make sense. Sometimes I only get to capture the keywords.
Step 2: Review and Sort Weekly
Once a week (usually Sunday or Monday), I open the doc and scan through everything. If the idea still hits, I clean it up, and it gets moved into one of two buckets:
Blog Post: Since I cleaned it up, it's ready and I schedule it then and there.
Immediately scheduling it to my blog eliminates procrastination.
Threads Tab: My primary social channel right now is Threads.
Step 3: Repurpose Across Every Platform
Here’s where the magic happens. Some ideas are proper for blog posts. Some ideas are just quick thoughts and better for socials.
Blog Post → Long-form, detailed breakdown
My blog posts will turn into versions for:
Skool Post → Educational nugget or community discussion starter
Facebook Groups → A raw, relatable version with story elements
Email → A full-circle breakdown. I have a format.
From that blog post, I will ask AI to create at least 5 different short form posts for socials that I can use to point back to my blog/website/Skool group using our T.E.A. format.
Thoughts that are more appropriate for socials only will get dropped into the Threads tab, and scheduled according to our T.E.A. format.
Threads/X → A punchy, value-packed take
Instagram → Visual hook + caption pulled from the idea
Facebook Page → A simplified version of the IG post
One idea can become:
4 long form posts
5 short form posts x 3 platforms = 15 pieces
The Bottom Line
When it comes to talking about our business, most of us don’t need more ideas - we need a better way to use the ones we already have.
The next time you find yourself thinking “I don’t know what to post,” go check your own notes.
Organize them. Sort them. And SHARE!
Your future self will thank you.
💡I help women get paid for boring admin work by teaching them how to build a Virtual Assistant business using skills they already have.
I do this inside my Skool community, Do The Boring Work - where I give the exact steps, scripts and strategies I've used to land paying clients for over 15 years.
You don't have to figure out all this stuff alone!
Stay Curious, Stay Connected,
💫 Chastity
Do the Boring Work is a community for women ready to turn their skills into a profitable Virtual Assistant business. Whether you’ve worked in corporate, retail, health, food service, etc., your skills can support businesses that need help. Flexible hours, steady income, working from anywhere, it all sounds great, but most aspiring VAs get stuck before they start. We work on real, actionable steps to build your business. Inside you'll learn tactics to land clients, price your services confidently and generate income
